Did you know that Facebook once purchased a domain name for 8.5 million dollars? Or that Voice.com was sold for 30 million dollars? 

Now, this is just a guess, but we bet you do not have millions of dollars to buy your perfect domain name if it is already taken. Luckily, there is a much easier and cheaper option, enter domain backorder. Let’s go over what you need to know about it.

What Is the Perfect Name?

The best place to start is to ask yourself the question, what is your perfect name? There are a couple of things to remember when answering this question.


The first step to a perfect name is the right TLDs which are the three letters at the end of a domain. The typical TLDs are .com, .net, .gov, .co, .edu, and more. 

The best option is usually .com because consumers tend to use websites with a .com most frequently. The only difference is if you are targeting a specific country that might have a TLD that is special to it. 

The Best Name

Next, it is crucial to find the right name to encapsulate your company. 

There are three main things to think about.

  • Simplicity
  • Uniqueness
  • Ease

Let’s go deeper into context. 


In the end, the most important thing is that your users remember your domain. Thus, the simpler the domain name, the more likely clients will be to visit your website. 

Before domain names existed, you would have to type in a specific set of numbers to access a website. The entire reason domain names were created was to simplify the process and make it easier for your consumers to find you. 


Yet, there are millions of domain names, and you don’t want to get lost in the crowd. 

If it is impossible to find a unique name, you at least what a name will set you apart from your competition. If your main competitor is DogsRUs, then DogsareUs is probably not the best idea. 


Ease is similar to simplicity in that the simpler the domain name, the easier it will be for users. Yet, there are a couple more levels that you need to think about with ease. 

First, how hard is it to understand when you say it over the phone or in-person? Second, how hard is it to memorize? And lastly, how easy would it be for the individual to guess your domain name based on your business?

What Now?

Once you have that perfect name, if it is available, then your job is easy. You can start the process of domain registration. It only takes about 24-72 hours to get your name. 

On the other hand, if you find your perfect name isn’t available, your best option is to use a domain backorder service.

How It Works 

When registering a domain name, individuals choose to enter a contract for one to ten years. At the time that the contract ends, they are given an option to renew it.

If they do not, that is when the domain name becomes available again. Or, if they choose to cancel the domain name service, the name becomes available.

When that name becomes available, a domain back ordering service can do one of two things for you. First, it can alert you that the name is free. Or some services will go a step further and will bid on the domain for you. 

Domain Alerts

The first option is where sites allow you to type in a website and send you an alert when the domain is no longer registered. 

It is then your responsibility to place the order. 

The issue with these services is with the speed of the internet; by the time you are alerted of the website availability and go to make the purchase, someone else might have already brought it. 

Domain Backorder

Therefore, the best backorder domain service is when the website will bid on the domain name for you. 

The way it works is that the website would have an automated alert set up on their end. Once the name is available, they will immediately begin the process of bidding for it. 

This process is instantaneous and thus, lowers the risk of someone getting the name faster than you. 


The pricing of a backorder domain service can vary depending on the site. The range is about $21 to $25 per year. 

This pricing covers the cost of monitoring the bid as well as the registration fee. Plus, for a little extra, most sites will also help you transfer your old website over to the new domain once it is yours. 

Worst Case Scenario  

What happens if the worst-case scenario happens and the domain service you are using loses the bid by milliseconds. Well, sites like Domaincot.com offer an option to transfer the registration fee for the backorder domain to a new one.

Or you can keep waiting until the site becomes available again. It is whatever works best for you. 

Beyond the Perfect Name

Maybe, you are one of the lucky ones who already have their perfect domain name. Backordering a domain name might still be a service you need.

It is crucial to have your main domain name, yet it can also be helpful to buy similar domain names to ensure that your users get to you despite any typos or errors. 

Get That Perfect Name

The most important thing for you right now is to start that process of getting the perfect name. 

Register with our domain backorder service today to ensure you get your perfect name as soon as it is available