SEO is a continuous practice of optimizing web pages to make them reach a higher or prominent position in search engine results (Google, Bing and other search engines).
Everyone wants more traffic because getting more traffic is the surest way to boost your online revenue and increase your Google ranking. Getting on the first page results on Google can bring massive traffic to your website and increase your online sales. The good thing is that you don’t need to hire a professional SEO agent to get the best search results but following a detail guide lines of implementing simple effective SEO tools can boost your Google or search engine rankings.
Here are some practical tips on how to improve your rankings and watch your website appear in prominent position of search-engine results.
- Publish Quality and Relevant Content: Quality content is a major driver of your search engine rankings and there is no alternative for great content. Create content specifically for your intended user to increase site traffic, which improves your site’s authority and relevance. As search engines crawls web pages, the content of your web pages should reflect – ever-changing – algorithms of search engines. To improve readability, you should aim for quality content, and write clearly so that your audience both enjoys and understands your messaging.
Identify and use keyword phrase for each page. Think about how your site visitors might search for that specific page (with phrases like “pizza shops in Massachusetts,” “best restaurant in California,” or “Comedy shows in New York”). Then, repeat this phrase multiple times throughout the page. Add the keyword once or twice in the opening and closing paragraphs, and two to three more times throughout the remaining content. Do not over use the chosen keyword phrase. - Site Structure: A clear site structure to guide visitors to the product they’re looking for is crucial for your audience to easily find their way on your site will improves your chances of ranking higher in Google search results. So, how you structure your website, and the way you your pages are linked internally to each other, helps search engines understand your content better. Having more descriptive internal links on your pages adds value to your readers, and for those with disabilities or who uses screen readers will appear more important to Google, than pages with less links. The clear structure of your website is a guide to Google of how significant your pages are.
- Improve Site Speed: Good has indicated that site speed plays a direct role in user experience and main reason why people bounce of a website because of slow load time. Site speed is one of the signals used by Google algorithm to rank pages, meaning that search engines can only crawl fewer pages if the pages are slow and this could negatively affect the indexing of your pages. You can improve your site speed by moving your website to a better host, reduce the number of plugins, optimize the size of images on your website, use website caching. Or, if you’re feeling adventurous, you can minimize the number of JavaScript and CSS files or database optimization in CMS. Making your website load faster is a relatively is one of the surest way to increase the chance of getting high rankings in Google.
- Fix Google Search Console Errors: Improving your google ranking starts by solving the errors that Google search console found on your website. Google Search Console helps track the performance of your website, get valuable insights of your website performance which means that you can see what part of your website need improvement.