The Internet As A Business Tool For Startups

Embarking on a business venture isn’t easy… however succeeding in the near future is a bigger challenge.

A vast majority of startups often fail, with just a handful of them being able to attain their objectives and succeed. Among the business startups that attain success, only the best of the best eventually standout and become renowned brands.

In the completely dreamy and unstable business startup world today, dreams definitely come true at times. Nevertheless, it’s fair enough to say that sheer luck isn’t the only reason why a business startup like Uber Cab totally transformed into being the prevalent Uber of today, and which is undeniably the most valued privately-owned company globally. Thus, a lot of resilience, hard work, and play a major role in business startup success, with the internet being the most ultimate tool in the present-day digitalized business world. Below, are some far reaching reasons to show how the Internet is an ultimate tool, from every comprehensible perspective;

How Vital Is the Internet as A Tool to Business Startups?

Generally, the availability of essential tools and resources to business startups are a major determinant to overall success. The reason why the internet in particular, plays a very significant role in growth and overall productivity. Online advertising is particular an insatiable charm to business startups which gets to realization thanks to features made available by the internet. Advertising provides a very cost-effective means to better market goods and services with precision to preferred targeted markets, thanks to the internet.

For business startups, implementing an awe-inspiring digital marketing strategy is a badass move, which guarantees profits and growth. Thus, executing a badass move entails using badass tools to analyze, monitor, calibrate and even in evaluating business campaigns.

Without much ado, we’ll discover some online features for startups, which are all centered around the internet.

Google’s tools

Google’s cleverness is evident in its provision of free online marketing tools. With three of them, GTM (Google Tag Manager, Google AdWords, and GA (Google Analytics) a must have. Thanks to the internet, business startups can now keep track of website traffic (views, clicks and impressions), with the use of Google’s Tag manager and Analytics tools. A fruitful marketing campaign generally entails the processing of loads of data, during and after. Productivity can be improved as a result of proper data analyses. The reason why startups mustn’t relent on taking internet related measures to boost productivity. For instance, if a business startup upon data analyses realizes that more iOS users visit their sites, they can target them by forwarding more ads. Thus, insights from business data can help save a lot of dollars and improve productivity. Moreover, Google’s AdWords is a traffic and keyword research tool which helps in PPC (Pay-per-click) advertising campaigns. More so, it’s quite an imperative tool to perform keyword researches related to SEO (Search Engine Optimization). Therefore, Google’s tools are vital for businesses, but it cannot go without mentioning the fact that the internet is more of an ultimate tool for business startups from the general perspective.

Cyber Security

It is reasonable to say that cyber-attack cases are excruciatingly growing, with drastic and long-lasting effects on startup businesses. This consequently, has resulted to the creation of countless cybersecurity systems, highlighting the necessity for business startups to cohere to the most effective cybersecurity operations. Today, many business startups, safe-keep vital information and assets in online the cloud, and mainly thanks to the internet. It is significantly essential to secure business valuables from hacks, by putting in place stringent cybersecurity measures. Most recently, about 50 percent of business startups have suffered security hacks, with just about 15 percent, fully equipped to effectively mitigate the vulnerabilities. This consequently gives an explanation as to why some businesses disburse up to $40,000, to recuperate from security breaches and cyber-attacks. Thus, the internet makes it absolutely possible to employ cybersecurity measures by business startups.

With The internet, There’re No Limitations

Business startups with employees in different work places, often have the need for and constant and active interactive coordination. This can be curbed by setting up technological structures which will help in the coordinating business activities and employees. Moreover, business startups around the world have different needs and specialties, which are alongside numerous limitations. The basic reason is that; the use of the internet in business, doesn’t only massively address these varying needs, it also ensures that there’re no limitations to accomplishments, interaction and productivity wise.

Written By Otis Aliemeke

Otis Aliemeke writes about technology and Business Optimization. You can find him hanging out on and